PCC Athletics Hosts Nationally Recognized Keynote Speaker Jacob Brown for Leadership Workshop
Published on: February 16, 2026
Pratt Community College Athletics recently welcomed nationally recognized keynote speaker Jacob Brown for a powerful leadership workshop designed specifically for PCC coaches and athletic staff. Brown is one of the most dynamic voices rising in the world of professional speaking. A former NFL athlete turned serial entrepreneur, best-selling author, and keynote speaker; he has built a reputation for delivering high-impact presentations that inspire leaders to think differently and lead intentionally. His keynotes have earned standing ovations at some of the world’s most respected organizations, including Intel, Meta, LinkedIn, UPS, and Cadillac.
As a three-time TEDx speaker and co-founder of Varlo, a global athletic and fitness apparel brand, Brown brings a rare blend of grit, heart, and strategy to every stage. His insights on leadership, mindset, and purpose have been featured in Forbes, The Wall Street Journal, and Good Morning America. Offstage, he is a devoted husband and proud father, values that shape his authentic, purpose-driven approach to leadership. During his keynote workshop at PCC, Brown engaged coaches and staff in a dynamic session focused on discovering their individual “WHYs,” refining core values, and elevating leadership foundations. He introduced the “AVOCADO Leadership Mentality,” a framework designed to help leaders develop strong cores while remaining flexible and resilient in changing environments.
Rachel, PCC’s Co Athletic Director, shared: “Jacob came to PCC Athletics to speak to the coaches and staff, and his workshop/presentation brought insight, new ideas, and created a pathway for each member to understand their “WHY” and core values as a leader. His approach to leadership using the AVOCADO leadership mentality is something many coaches have continued to talk about. We can’t wait to have him back and see how the coaches utilize this workshop with their student athletes.”
The workshop provided PCC coaches with practical tools they can immediately implement within their programs, strengthening team culture, enhancing communication, and reinforcing purpose-driven leadership across all athletic teams. Pratt Community College Athletics remains committed to investing in professional development opportunities that empower coaches and staff to better serve student athletes both on and off the field. Hosting leaders like Jacob Brown reflects PCC’s continued dedication to excellence, growth, and building a championship culture rooted in purpose.