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Coordinator of College Relations & Student Services Assistant

General Description and Purpose
The Coordinator of College Relations & Student Services Assistant is responsible for college relations initiatives which establish a campus environment which is unique and student focused and incorporates services, communication campaigns, visual strategies and programming which support the College mission and core values. The Coordinator is responsible for coordinating information sessions for new students, community service projects, and other programming for College stakeholders. Developing public relations strategies to enhance the College’s image through social media and marketing campaigns, preparing editorial content for press releases and feature stories and other marketing tasks are the responsibility of the Coordinator. The Coordinator will provide support for other student services, including but not limited to student retention, admissions, student recruitment, residence life, student life, and student success as needed.
         
Primary Functions/Responsibilities
 College Relations & Marketing

  • Writing and distribution of press releases, feature stories and editorial copy regarding institutional activities, faculty, students, key events, honors, trips and public service announcements.
  • Assist in managing and developing strategies to enhance the college’s public image.
  • Provide content and oversight of digital marketing and communications efforts including social networking, digital publishing, mobile deliver of content and the College website.
  • Create graphic layouts and designs of advertising, marketing collateral, and other published materials in print and online. Select and arrange photos, type, illustrations, and color in collaboration with program leads, co-workers and the Vice President.
  • Edit, proofread, fact-check, and coordinate production of a variety of marketing communications materials. Ensure communications are accurate, clear, and complete; correct in terms of spelling, grammar, punctuation, and editorial style; and that they maintain a consistent tone and voice.
  • Prepare institutional publications, printed and key collateral materials or coordinate such projects as needed or assigned.
  • Coordinate and/or take photos and video related to college events, programs, students, and employees as needed.
  • Maintain a master list of college patrons providing service, support and assistance and recognize them annually through special communication or acknowledgement
  • Work with student clubs and organizations to incorporate activities with general promotional calendar and annual community report.
  • Coordinate and/or assist with special programming and events for students, employees and/or the community which support the College’s core values and mission, including diversity, cultural arts, community service, etc., such as: open house, dedications, workshops, kid’s rodeo exhibition, businesses on campus, etc. 
  • Assist with key campus events and activities as requested.
  • Assist with hosting campus tours for recruiting and/or other special events as needed. Provide campus tours to special groups visiting campus.
  • Accept appointment to and participate on committees as assigned.
  • Assist and support Academic Quality Improvement Program (AQIP) and continuous quality improvement (CQI) initiatives and projects as requested.
  • Participate in college events including: Beaver Building Days, college fairs, job fairs and other public events as requested.
  • Participate in the planning and delivery of summer events for prospective high school students as needed.
  • Assist with student communication and coordination of the College Start Program as needed.
  • Assist in coordinating and scheduling exhibits in the Riney Art Gallery
  • Coordinate, schedule and manage the college’s representative at the state and county fairs and other public events where the college should be represented.
  • Coordinate communication with student clubs and organizations and other key student organizations as requested to ensure projects and activities are promoted and service hours tracked.
  • Assist with special programs, events or activities as needed and serve as the campus liaison for key events.
  • Other duties as assigned by the Vice President for Students and Enrollment Management and President.

Student Services

  • Implement initiatives to strengthen retention of students.
  • Assist in developing a retention plan and track initiatives across the campus which relate to overall student retention.
  • Coordinate information and orientation session(s) for new students.
  • Assist with admissions duties related to new student recruitment, campus tours, communication to prospects and/or special recruiting events.
  • Assist with student advising, testing administration and/or enrollment processing as needed.
  • Assist with new student transcript and degree processing as needed.
  • Assist with communication to enrolled students through social media, direct mail, email and/or personal contact as needed.
  • Assist with campus events related to admissions, enrollment, and college relations as needed.
  • Assist with student life initiatives including student activities, intramurals and special events as needed.
  • Assist with maintenance of web content as needed.
  • Show support for college events and programs through participation and attendance.
  • Express support for a collaborative work ethic and philosophy of higher education that is compatible with the mission of a comprehensive community college.
  • Maintain effective communication with the department staff, Vice President of Students/Enrollment Management and President as necessary.
  • Other duties as assigned by the functional area Director/Coordinator, the Vice President of Students/Enrollment Management and/or President.

Coordination and Accountability Tasks

  • Work with key staff, including the Director of Admissions/CTE College Start and the Coordinator of Marketing Communications, Director of Residence Life and Director of Athletics.
  • Maintain frequent contact with vice presidents, faculty, and others regarding activities on campus.
  • Assist in coordination of campus special events.
  • Serve on teams and committees and work with student leaders and clubs/organization to establish awareness of diversity through events and initiatives.
  • Plan, develop, and coordinate special programs, events and initiatives.
  • Assist with the delivery of support services to special student populations as needed.

Supervises the Following Staff

  • Student Assistants as needed.

Required Knowledge, Skills, Abilities, and other Characteristics

  • Ability to sustain communication with diverse groups, anticipate problems, reconcile conflicts and maintain a strong philosophical base for student activities.
  • Working knowledge of all media---print, visual and audio.
  • Ability to prepare materials for all media, including the ability to utilize desktop publishing technology.
  • Ability to prepare press releases, public service announcements and communication messages for all media, including social media.
  • Effectively work with various public and diverse populations. 
  • Digital photography skills and related technology preferred.
  • Understanding of the mission and philosophy of community colleges.
  • Demonstrate good written and verbal communication skills.
  • Excellent management skills.
  • Willingness to work evenings and/or weekends.
  • Application in general design principles preferred.
  • Must be a self-starter and have the ability to work with little direct supervision.
  • Ability to continuously evaluate and improve the institution’s public relations and communications program.
  • Enthusiastic, self-motivated, team-oriented.
  • Able to effectively organize time and tasks and willing to travel.
  • Ability to effectively communicate with peers, students, families, small and large groups, etc.
  • Desire to assist a diverse group of students and people to improve their lives through education, training and personal development.
  • Must be of sound character capable of serving as role model with a high degree of ethical standards and excellent leadership ability.
  • Ability to represent the college professionally including: personal appearance, wardrobe attire, communication skills and conduct.
  • Self-motivated, team-oriented and enthusiastic professional.
  • Ability to effectively organize time and tasks.
  • Able to take instructions and work independently.
  • Possess a valid driver’s license and willingness to travel throughout Kansas independently.
  • Strong computer and electronic systems skills.
  • Ability to provide strong leadership and direction for projects, students and work groups.
  • Excellent decision making and problem solving skills required.  Decisions directly impact college enrollment and retention.
  • Ability to work successfully with other employees, students, prospective students, business and school partners.  
  • Ability to represent the college in an official capacity on a regular basis.
  • Experience and appreciation of civic engagement and leadership.

Experience

  • Two years’ experience in communications, marketing, design, public relations, or comparable area preferred.
  • Two years’ experience in business, communications, recreation, student personnel, public relations, leadership or comparable area preferred.
  • Two years desktop publishing skills preferred.
  • Two years’ experience in coordinating programs special event planning preferred.
  • Experience working in a college setting preferred.
  • Civic engagement service and experience preferred.
  • Experience in working in higher education preferred.
  • Experience in coordinating programs and people successfully preferred.

Education

  • Bachelor degree in communications, public relations, journalism, leadership, business, student personnel or related field is preferred. 

Certifications and/or Licensure

  • None

Work Conditions/Environment

  • Work is performed primarily in an office setting on the campus. Must be able to walk across campus and access various types of buildings.  May involve some travel.

Other

  • Position requires evening and weekend work

Job Type: 

Professional Exempt

Employee Type: 

Full Time